BUILDING BRAND WORLDS.
Co-Founder & CEO of John Weston Group, a global creative company building world class brands at the intersection of strategy, storytelling, technology, and execution.
I advise founders, CEOs, CMOs, and leadership teams on modern brand building, communication, positioning, and narrative strategy, backed by an international creative agency built to execute at the highest level.
Selected clients: Pepsi · Volvo · BBC · Neuralink · PwC · Crusoe · Align Technology
Early in my journey, I travelled across Europe, Africa, North and South America studying different approaches to branding, perception, and identity. Over time, I realised that most companies don’t struggle because of a lack of marketing, they struggle because their vision, communication, and internal narrative are not fully aligned.
That observation became The Black Horse Method, a strategic narrative framework for brands, products, services, and people.
Today, I work directly with leadership teams, helping transform complex ideas into coherent brands and stories people can understand, trust, and believe in.
We work with each client in a customized and personalized way, however, we realized there are some universal things that every client can benefit from. That’s why we created the Black Horse Method.
Through a series of workshops, we discover the superpowers of your brand and your people, in order to utilize that insight in bold and creative ways to maximize your potential.
We’ll understand how to implement your story into real technology and services that your clients can benefit from.
Ultimately, the goal of the Black Horse Method is to tell your story in the most courageous and ingenious way possible, and that begins with us getting to understand you.
Every company is made up of individuals whose personal stories impact company culture. By understanding those stories, we help create one unified brand identity.
The results of these workshops vary from client to client. Perhaps a childhood dream or a symbolic object or place has fueled your vision.
Over the years, we’ve gained lots of insights and developed all sorts of tools and strategies, which we share with CEOs, board members, and marketing directors.
We’re also a software house that builds cutting edge and scalable IT products.
This is our homemade strategic business methodology used for diving deep into client needs, which later informs the work we do and milestones we achieve.
There’s no one way to tell a story, and that’s why we create films, immersive events, and complete brand identities.
JOHN WESTON GROUP
John Weston Group Sp. z o.o.
ul. Sienkiewicza 116/4
50-347 Wrocław
VAT no. PL 8982247449
Reach me
and let's chat over coffee.!
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