Not a campaign. A living brand environment.

We were invited to produce the official launch of Pepsi’s latest project with Szymon Nyczke (Książulo) — an idea grounded in real culture, everyday rituals, and unapologetic energy.

Art Box at Fabryka Norblina was reimagined as a fully immersive street scene. Not a backdrop, but a world. Every surface carried meaning. Every element was part of the story.

We built the experience from the ground up — dedicated zones, custom-designed bars, and a full-scale street kebab spot that became the gravitational center of the space.

The environment was designed to move. Creators flowed through carefully constructed content points — spaces engineered for visibility, interaction, and instant distribution. What happened live was simultaneously built to exist online.

At the core of the night was a defining moment — the premiere of the first music video ever created around kebab culture. A collaboration between Książulo and Pedro, known for shaping some of the most recognizable sounds for Mata, revealed on a stage designed specifically for that one scene.

From concept translation into physical space, to scenography, visual systems, and full production — we built a cohesive, immersive experience that held together at every level.

Respect to the Pepsi team for the trust and for continuing to push beyond the obvious.

This is how we think about brands at John Weston Group. Not as messages. As experiences people step into.