Designed to awaken your senses is the slogan that captures the atmosphere of the new investment.
The strategy focused around the senses. We designed a haptic design - a 3D sculpture inspired by the building's shape, which became a key visual element. We created a multimedia presentation, an immersive website, and a brand anthem film.
The film is unique because it combines dance choreography and 3D designs. We had two actresses from the Dance Theatre in Poznań perform, intercut with painstakingly prepared 3D animation of the building visualization. An additional element enhancing the impact of the story is the voiceover of the two actors who partake in a dialogue of movement.
It is also interesting to note that instead of a catalog with information about the building, a concept called THE BOX OF EXPERIENCE was prepared for potential clients. Each element in the box stimulates a particular sense. The box also contains a QR code to the website.
I love projects where our creativity knows no bounds. Many thanks for the trust given to both Lincoln Property Company and the JLL team, who recommended our agency for this project.